Campaign aims to raise awareness on breast cancer prevention and €90,000 in donations
The national Pink October campaign is returning for a third consecutive year, stronger and better than ever before, to raise funds and awareness about breast cancer prevention, research and equipment to help improve the quality of life for cancer patients. The Pink October 2016 campaign aims to raise €90,000 from corporate sponsors, private donations and from various activities which will be held throughout October. The funds will be used to purchase a Faxitron Biovision machine to further enhance diagnostic precision and effectiveness during breast and other cancer related surgery.
Over the last three years, Pink October has raised €150,000 in funds and is now recognized as Malta’s largest fund raising and awareness event on breast cancer.
Details about campaign events planned for Pink October 2016 were announced by Mrs Michelle Muscat, chairperson of The Marigold Foundation, and Adrian Fabri, company director at JPA, organisers of the campaign, during a launch event held at GlobalCapital in Ta’ Xbiex in the presence of local NGOs active in breast cancer awareness programs, Europa Donna Malta and Action for Breast Cancer Foundation. The event was also addressed by Mr Reuben Zammit, CEO of GlobalCapital, main sponsor of the event.
Pink October 2016 brings together a number of non-profit and commercial entities under an umbrella movement united by a shared vision to step up the fight against breast cancer, including The Marigold Foundation, NGOs Europa Donna Malta and Action for Breast Cancer, JPA, the majority of Malta’s media houses and numerous commercial partners.
For the first time since inception in 2014, the Pink October movement is receiving a financial boost from GlobalCapital p.l.c. In line with its corporate values and ethos, GlobalCapital has accepted to sponsor the Pink October campaign through a main sponsorship agreement. This collaboration coincides with the launching of Cancer Care - a new insurance product by GlobalCapital offering up to €100,000 in financial support for policyholders who encounter cancer during the term of their policy.
Mr Reuben Zammit, Chief Executive Officer at GlobalCapital, said “Our business at GlobalCapital is derived from protecting life and health. Insurance products provide a shoulder and peace of mind when unpleasant circumstances in our lives unfold unexpectedly. However, the best protection always stems from leading healthy lifestyles and awareness; early diagnosis increases survival chances. This is the main reason why GlobalCapital has joined forces with Pink October Malta - to raise as much awareness as possible on breast cancer and the available methods to fight it.”
Adrian Fabri, company Director at JPA, said “We are proud to have given birth and nurtured the Pink October Malta movement over the past three years. Pink October is undoubtedly the leading platform in Malta for raising awareness and funds towards the breast cancer cause. We are indebted to all NGOs and health care professionals for their untiring efforts to save lives and we are equally indebted to all our campaign partners who contribute towards making Pink October a reality.”
Donations collected last year were used to purchase X-ray equipment for breast biopsies, thus helping surgeons to be more accurate when removing breast cancers and increase survival rates for patients.
Pink October events
Art Auction at Auberge de Castille on Friday 30th September
Attendance is strictly by invitation only. Viewings and bids at http://pinkoctober.support/artauction
Motorbike Ride on Sunday 2nd October starting at Golden Bay at 8am and finishing in Gżira at 10.30am.
Registration at http://pinkoctober.support/events/bikeride/ or on the day at Golden Bay
Run to the Rhythm on Sunday 16th October at 8.30am – a 10K run from Bay Street to Gżira and back.
Registration at http://pinkoctober.support/events-page/the-pink-october-eurosport-run-to-the-rhythm/ or on the day at Bay Street
Tea at Palazzo Parisio on Friday 21st October at 4.30pm followed by an evening cocktail party till late.
By invitation and for ticket holders only.
Walk for Life on Sunday 23rd October starting at Pjazza Gavino Gulia, Cospicua at 10.30am and finishing at Smart City.
Registration at http://pinkoctober.support/events-page/the-pink-october-nestle-walk-for-life/ or on the day at the starting line.
Donations and participation
For more information on Pink October events or to donate money towards the cause, please follow the campaign updates at www.pinkoctober.support or follow the Pink October Malta Facebook page at www.facebook.com/pinkoctobermalta